Evolution Los Angeles
Evolution is a Los Angeles based entertainment production and marketing firm. Evolution creates innovative commercials, theatrical marketing campaigns, viral videos and corporate entertainment marketing. With a diverse client base including studios, corporations and celebrities, Evolution wanted a simple, content focused design system. My approach was to create a simple word-mark, and a dramatic black-on-green color system for use in all materials. Large dramatic images of the entertainment properties serve to anchor all content. To further reinforce the brand, we wrote all materials in a direct, conversation manner, unusual for such large-scale programs as Evolution creates.