People don’t read pure text anymore when it comes to online content and content marketing. You need well-crafted and eye-catching visuals if you want people to stay on your site, read the text, and complete the action you need in the first place (usually a purchase). In fact, all the modern data collected proves that visuals increase engagement by at least 10%. Having a great graphic designer to spice up your content and website ultimately means more engagement and converted viewers who will spend longer amounts of time on your site and come back more often. The increased demand for these visuals has also grown graphic design as a career/skill since graphic designers can now make around $45, 000 dollars at entry-level and work in a growing industry. These are the 8 essential skills for every graphic designer to have, if you want to excel in a graphic design career!
Great graphic designers do more than play around with stock images and other things that already exist. ! They make original sketches based on ideas from their clients and then use those sketches as the foundation for what will ultimately appear on the web or in print. This means you might actually need to be good at drawing even though your product will ultimately appear on a screen.
It might seem like a relatively small detail, but typography is one of those skills that has not degraded even in the digital age. People react positively or negatively to fonts depending on how well they match with the content and images on the site. Typography becomes even more important for print media! Either way, graphic designers should have a good understanding of font families, line-height, tracking, and more. Typography is the language of text in graphic design so a successful professional should be fluent in it.