Graphic designer students in Ohio have options when it comes to finding the right job. Some students at Virginia Marti College of Art and Design might choose to find a more traditional job, but you can also consider working as a freelance graphic designer.
There are pros and cons to choosing freelance rather than a more traditional job. To understand what it takes to start a career in freelance graphic design, understand the term:
Essentially, freelance means that you’re self-employed. Rather than working for one company in a traditional graphic design position, you would maintain your own client list and produce work for based on their needs. This may mean that you work with a variety of clients, from small business owners to larger corporations.
To get a good start, freelance graphic Brent Galloway and design writer Tom Tumbusch advise designers to:
- Start with the essentials, including a laptop, the right software, and any office materials you might need.
- Set goals for yourself in terms of finances and a career.
- Invest in yourself, especially through online networking to build your portfolio and brand.
- Develop your brand. This may mean choosing a specialization to focus on, creating a professional website, or writing a business mission for yourself.
- Get to know your customers well and invest in personal relationships to build a strong client base.
- Make smart money decisions, and try to save as much as possible.
According to AIGA, the professional association for design, graphic design is “the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms.”
Graphic design degrees can be applied to a variety of fields, and graphic design studies provide an increasingly valuable skillset on the job market. Advertising and marketing is the most popular field for graphic design. However, the field is growing, and more recently, graphic design is also used in museum settings as both the subject of exhibitions and for presenting art to museum visitors.